Q & A with Wedding Planners as seen in Orlando Wedding Magazine

Orlando Wedding 2010

The debut issue of Orlando Wedding magazine is absolutely enchanting! I would even go so far as to declare it a ‘must read’ for engaged couples in Central Florida!

Among many terrific articles and features was “Q & A with Wedding Planners” by Megan VanWaus.  Not only was I delighted to be quoted in Megan’s piece, I was elated to be featured alongside fellow Association of Bridal Consultants members Kerline Docteur (Joie de Vie Weddings and Events) and Heather Snively (Weddings Unique). I’m proud to share a common bond with these ladies:  Heather and I are both Senior ABC members, and Kerline and I regularly work together on  ABC meetings and projects geared toward educating local association members and wedding professionals.

Good things come in threes they say, and in this case I certainly agree!

The Preferred Vendor List

(c) fotonuova.com

In it’s simplest form, a Preferred Vendor List is a compilation of vendors and their contact information. Naturally, one would assume that the vendors featured on the PVL appear to have the endorsement of the preparer, and are intended to help the recipient (client, consumer, etc.) select qualified and reputable vendors. But is there more here than meets the eye?

What You Need to Know
The reality is that the actual purpose or genuine validity of the list may not always be clear to the recipient. Generally speaking, the caterer or venue where your event will be held will likely provide a Preferred Vendor List or an Approved Vendor List. Or you may receive one directly from your wedding or event planner (we hope you are fortunate enough to have one!). It’s also common for other vendors – such as a photographer or DJ – to present a client with a list of their preferred vendors.

5 W’s of Preferred Vendor Lists

Who: It’s imperative to understand who is on the list and why. It’s always a good idea to ask “How do you select the vendors on your list?” or “What is the criteria for becoming a preferred vendor?” and “Do you have personal experience with each of these vendors?”

What: Is the PVL a select list of  tried and true vendors?  Or is it something else?  Try to assess the type of PVL.  Some vendor lists are “pay to be included”  (advertisers) while others are more akin to a list of “favorites”.   In my opinion, the first type is the best.  The second two list types have little if any value. Why? Because they are not based on specific criteria or qualifications. You can’t possibly know whether a vendor is on a list because they wrote a check, give or receive a referral fee, or have a cross referral agreement (I’ll scratch your back if you scratch mine).

When: “How recently has this list been updated?” The answer may surprise you!

Where: Where are the vendors located? Some lists are based proximity (such as nearby to the venue)… But how convenient is it for you to meet with them? You may prefer to hire someone who is based closer to where you reside.

Why: If you are able to qualify the list as a good resource, then it’s wise to give strong consideration to the vendors listed. Why? Consider this example: My company prepares a custom list for each of our clients based on budget, personality, style and positive past experiences. I feel that it’s extremely important to tailor my PVL to the client because no two clients have the same needs, personality or style.

PROS and CONS of Preferred Vendor Lists

PRO: Vendors on a PVL may offer you a discount; you should always ask “Do you offer special pricing or exclusive promotions to couples getting married at Such-and-such Hotel?”

PRO: Vendors on a PVL typically have better knowledge of a property. They won’t get lost, they know where to go once they arrive, they know who to speak with if they need something (instead of coming to you with their issue) and what is expected of them. Hence, you won’t find a flip-flop wearing DJ, chronically-late officiate, or a beer-guzzling photographer on a PVL.

CON: Vendors on a PVL may not be the best bet for you IF the person who created the list is not in tune with what today’s couple’s are looking for. (This problem is more common if you are not in a metropolitan area.)

CON: Sometimes venues and hotels are reluctant to work with vendors they don’t know (and with good reason). You may need approval from the venue in order to bring in ‘outside’ vendors.

PRO:  If the PVL is comprised of vendors who have built a relationship with the caterer, venue or planner, then you can rest assured that you are being referred to trusted professionals.

CON: If the PVL is comprised of paid advertisers, you certainly would want to know that up front, and that information should be disclosed to you.

Related post : Hello – I’d like to be added to your Approved Vendor List

A Flair for Affairs is a preferred planner and coordinator for many Central Florida wedding locations, including Mission Inn Resort and Club, Wydham Orlando Resort, Casa Feliz, Buena Vista Palace, Isleworth Country Club, Rosen Shingle Creek Resort and many others.

© 2009-2010 E. Delgardio All Rights Reserved

Add to Technorati Favorites

Each month, I have the privilege and the pleasure of working with Kerline Docteur PBC to coordinate networking luncheons for Central Florida members of the Association of Bridal Consultants. The purpose of the luncheons is tri-fold:

First, monthly meetings bring ABC members and potential members (guests) together to build relationships.  Vendor relationships are essential to delivering the best products and services to our clients and facilitiating ”team dynamics”.   

Second, the meetings provide a forum to educate our members.  We bring in speakers and create special programs to keep our members on the cutting edge of wedding and event design, as well as business and marketing trends.  

Third, it’s important to build the presence of ABC within our community.  ABC is an international association with a history that spans over 26 years.  With over 4,000 members located in all 50 states and in 27 countries, ABC’s  goals have always been to raise professional standards in the wedding industry and to make brides happy.  By developing an active Local Networking Group (LNG) we bring attention to the benefits of  ABC membership and showcase the professionalism of our members.    

This year (2009) shines brilliantly as one of our finest and most rewarding to date!  We have planned and coordinated nine luncheon events at venues throughout Central Florida.  In June, we held our third annual “Showers of Happiness” event to benefit Habitat for Humanity. 

(c) Elegant Imagery

In July, we hosted a spectacular educational event entitled “Indian Weddings 101: Defining the Indian Wedding Experience“. For this particular event, we had engaged local Indian Wedding experts to explain the elements and cultural traditions of Hindu, Sikh and Muslim weddings. (Click on these images to see more fabulous pictures of this event, posted on the ABC Florida  website.)

(c) Elegant Imagery

Shown left:  Akshar Patel, Kerline Docteur, Elisa Delgardio and Remmal Karamsadkar

 As in years past, October marked the end of our meeting calendar and we were determined to create a memorable event! We tapped some of our best resources (members!) to provide catering, decor, entertainment and ‘enhancements’ for our event. We also had the generous support of a few friends (future members…?) and when all the elements came together the outcome was sensational!

Heather Canada, ABC of First Coast Weddings presented a very insightful educational session entitled Business Administration for Creative Types in which she shared some excellent time management and organizational techniques. After Heather’s presentation, attendees enjoyed a delicious three course luncheon prepared by the catering team at the Rosen Centre Hotel. Then we revealed a special treat: a live performance arranged by ABC member Lisa Kovach (Key Artist Group)!

We are so grateful to the long list of fabulous professionals who made our closing meeting of 2009 such an incredible success! Kudos to: Michelle Williams – Rosen Centre Hotel, Cheryl Andrews – Cheryl’s Distinctive Creations, Lisa Kovach – Key Artist Group, Rose Robinson – Invitation Lounge, Nermala – Unique Linens, Quest Drape, Allan Jay Images, Bruce – Treasured Moments Videography, M.J. Farb – Junction 88, Pure Magic Ice Cream, and Heather Canada of First Coast Weddings.

We are happy to share this video link with you; it will take a few minutes to load since the video is approximately 8 minutes long, but I’m sure you will enjoy it!

Rosen Centre Hotel hosts ABC’s October Local Networking Luncheon from Bruce Reynolds Treasured Moments on Vimeo. (From the above video on Vimeo,  ABC October Meeting, this is the full version of  ‘The Kiss’  from Art in Motion managed by Lisa Kovach of Key Artist Group.)

For more information on the Association of Bridal Consultants, please visit: www.BridalAssn.com  For information on local meetings and upcoming events, please visit: www.ABC-Florida.com

Today I have an exciting announcement!

I’m thrilled to share the news that A Flair for Affairs has been added to Style Me Pretty’s “Little Black Book of The Best Wedding Vendors”!

Style Me Pretty relies on recommendations from industry insiders, trusted LBB vendors and Style Me Pretty readers to identify outstanding service providers. Each invitation to participate is followed up with a personal interview to assure that vendors meet SMP’s high standards! Clearly this is a huge honor and I’m elated to be included among the country’s top wedding vendors!

The exclusive nature of the directory allows for only a few vendors to be showcased in each region. For example, there are only three event planners featured in Central Florida and I’m absolutely delighted to be the only wedding and event planner based in Orlando!

{ screenshot of our listing }

You may also be interested to know that in addition to the legendary Style Me Pretty blog, there is The Little Black Book Blog. In SMP’s own words, it’s described as “our official vendor blog…dedicated to showcasing the work of the vendors we love. It’s eye candy like you wouldn’t believe!”

I urge you to check it out on a regular basis because it’s incredibly inspiring!

PS: Is A Flair for Affairs in your little black book?

Do you remember the last event or wedding reception you attended? What do you recall: The food? The entertainment? The “look” of the room? Just close your eyes and reflect for a moment; try to think of the things that were most memorable and pleasing.

Aha! I bet the pleasing part makes it a bit harder. No doubt that more than a few of you thought about the wedding with the DJ who thought he was Elvis, or the event with the cash bar (surprise!) -and you forgot your wallet.

The more events I do, the more I remember only what is remarkable. Remarkable can be fun, outstanding, unexpected and impressive. Remarkable can also be uncomfortable, annoying, disappointing and catastrophic. As your wedding and event planner, my goal is to make your event memorable for all the right reasons.

In terms of decor, remarkable doesn’t necessarily translate into expensive. Details that are well thought out can be seamlessly incorporated into event decor and the table top design thereby creating a look that is remarkable in a visual and textural sense. (If you’re wondering what I mean about ‘well thought out details” try to imagine a table top with so many tchotchkes – bells, cameras, scrolls, bags of chocolate kisses, etc. – it looks like the favor catalog threw up; and, yes, for some bizarre reason people still do this.)

Decor and design are most remarkable when they draw you in, and you experience the vibe as it was intended to be: exciting, chic and sexy, warm and inviting, modern, etc. The best designs are not limited to what can be seen; incorporating smells, tastes, physical contact, sights and sounds into the design actually creates a more memorable experience. In other words, the five senses overlap and influence each other, and combined they create the overall impression, which in turn becomes your memory of the experience.

This is why we ask our clients to describe their vision of the event. Even if they insist that they have no idea about what they want, they truly do… We ask them to imagine what it looks like - including colors and lighting, what time of day it is, how many people are present, how the space feels (intimate, modern, elegant, indoors or outdoors, etc.) and then we begin to design an event based on their  preferences and our interpretation of their style.

I must admit, sometimes the finer details do not become crystal clear until the very end.  It really is an organic process.  And it’s a challenge we face with every event: How do you know how far to go? Sometimes less is more, sometimes more is more.

In keeping with this topic, I thought you’d enjoy this short video featuring friend and colleague Rashida Erskine of BBJ Linen’s Orlando office. She offers some insightful recommendations and helpful tips for using linens to pull the look of your reception together with remarkable style.

{Our apologies; this video link has expired}

Please contact the BBJ Linen’s Orlando Office if you would like to meet with them. Ph. 407-857-6566   Or, feel free to contact us if we can be of assistance with fine-tuning your wedding or event design.  Call 877.55FLAIR or email Elisa: elisacsep {at} aflairforaffairs.com

© 2009 E. Delgardio All Rights Reserved

Add to Technorati Favorites

Earlier today I came across this quote on the BrideTide Blog:

“You don’t hire a wedding planner for what they do, you hire them for what they know. Most brides only plan one wedding their entire lives while a wedding planner has the experience and understanding of coordinating numerous celebrations for each diverse individual client. Relying on a professional wedding planner to refine the details of the biggest day of your life is not only practical, it’s an intelligent way of minimizing the opportunities for ineffectively handling any unforeseen situations that may arise.”   Rudy, Founder of BrideTide

It’s difficult for wedding planners to make statements like this without sounding like we’re “tooting our own horn”.  But I felt that Rudy’s point was presented well, and I am very pleased to share it.  Additionally, I feel that it’s hugely beneficial for brides and grooms to hear someone else’s perspective.

photo by Kevin Keelan

The experience and expertise that we bring to the table can be priceless throughout the planning process as well as on the wedding day.  I know that we have ’saved the day’ many times and in many different ways. Sometimes it seems that clients see the value of our services most clearly on the day of the event.   Our finely tuned organizational skills, natural ability to multitask and intuitive improvisation allows us to direct the event as if we are conducting an orchestra.  After the event, we always receive glowing compliments about how well everything turned out.  Recently at one of our weddings, we were quite surprised when the Minister led off the dinner prayer by saying “Let us all thank the Wedding Planner for putting together this beautiful event”.

But, I must add that what we ‘do’ is equally valuable. I think a simple clarification to Rudy’s message can be made to say that the bride & groom should have realistic expectations and/or a mutual understanding of what their chosen planner will do for them (as per their service agreement, which can vary widely). Truth be told, there’s a lot we can do and amazing magic we can work – only we don’t have a magic wand, so we need to charge accordingly.

For more insight into the benefits of hiring a wedding planner, be sure to read “Do you REALLY Need a Wedding Planner”

© 2009 E. Delgardio All Rights Reserved

Add to Technorati Favorites

I love, love, love this blog post by caterer Debi Brim; I’m so excited to be able to share it with our weditorial(tm) readers!

Do You REALLY Need a Wedding Planner? I say, “Heck, YEAH!”
by Debi Brim – Cater It Simple

In this era of cutting back and pinching pennies, it’s only natural for brides to look at what costs they can cut from the budget. And since most of us have been planning our wedding since we were, oh I don’t know …… FOUR!!!! …… we tend to think “oh, it’s just a wedding! Anyone can throw one of those together!” So it’s also natural to think a wedding planner is just an extra expense.

Want to know what I think? Well, I’m going to tell you anyway.

“In today’s economy” (a phrase I’ve come to hate more and more each day), it is more important than ever to have a wedding planner.

Planners are the ones who actually SAVE you money:

· They review your contracts to be sure that what you THINK you’re getting is what you’re actually getting.

· They have a huge Rolodex of wedding vendors and can match you up to the ones who can do what you want on the budget you have.

· When touring a venue, the bride is caught up in the emotion of the moment and is only seeing how pretty everything will look. The planner is looking at parking spaces, what condition the restrooms are and where they are located, how and where the bar and the caterer will set up, and are there enough outlets for the DJ and the caterer’s carving station?

· When a bride is talking to the caterer, the bride is in turmoil trying to decide between chicken and fish. The planner is asking what the server/guest ratio is and how much is the cost of each server?

Let me share some stories on how planners have helped brides.

- Bride hires wedding planner after selecting the venue but before signing the venue contract. When planner reviews the contract, she finds the bride has contracted for the use of the building ONLY. Bride thought she was getting tables, chairs, linens and lots of other things that the bride thought “were always included” at a reception. The planner saved the bride over $6000 on a bad contract. Well worth the $2000 the bride paid the planner.

- Bride decides to forego the professional planner and use her best friend, who after all, was a bridesmaid three times, so she knows ALL about planning weddings! The friend failed to take note of the facility’s $2000 fee for turning on the air conditioning and the newly married couple had to come up with this money at the very, VERY last minute, which was a severe cut into their honeymoon fund.

- The band hired by the bride was telling bride and planner where they would be setting up, what time they would be there and where the wives’ table would be. Planner corrected band member by showing him the already-decided place they would set up, giving him the actual time he would be there and asked him what he meant by a wives’ table? Band member says, “Oh the wives always come to all of our gigs.”

Planner told him this was not a “gig”, this was a wedding, the wives were not on the guest list, and there would be no wives table because there would be no wives. Band member began to argue the point. Planner fired the band and hired a professional DJ. Bride was relieved.

When times are good and people have good jobs, they don’t worry about costs as much. I’m not saying they don’t comparison shop, but they tend to buy bells and whistles instead of staying in a budget. It’s easy to plan a wedding when you’re not paying attention to every penny.

When times are tough, a couple just can’t afford last minute surprises. But they’ve never planned a party for 200+ people before and there are questions they just don’t know to ask. An event planner knows those questions and when he/she asks them, the bride saves money.

As a caterer, I’m always relieved to see a professional planner walk into the room. I know the details are going to be handled, things will run on schedule, and it will be a very pleasant event for everyone.

If you have a tight budget, you NEED a wedding planner. Today, more than ever, it’s the best investment you can make in your wedding.

Remember, it’s your wedding. You have ONE SHOT to get it right. Get a professional on your side who is going to be looking out for you on your very special day.

Debi Brim can be reached via email at info@cateritsimple.comhttp://www.cateritsimple.com/
http://www.cateritsimple.blogspot.com/
http://www.bannascookies.com/

Websites:

{Thank you Debi!!!}

Add to Technorati Favorites

Today’s brides and grooms are very savvy and typically look for an elevated level of customization and personalization. Much like “brand building”, they look for every opportunity to incorporate monograms, logos and motifs into their wedding. Many of my couples have at least some experience with graphic design and they astound me with their creativity and resourcefulness! Other times, they call upon our expertise to help them create a cohesive look. It’s not difficult to pinpoint a few areas where details can easily be incorporated to unify event design.

Fonts: Download one or two custom fonts and use them exclusively on all the wedding stationery and printed accessories (place cards, programs, etc.). Favorite sources: My Fonts and dafont

Motifs and Monograms: The possibilities are endless! Use these on invites, programs, table decor, gobos, adhesive decals (such as Wonderful Graffiti), the wedding cake, favors, etc.

Color Themes: Color can be used in so many ways to achieve so many different things! Color themes are most impressive when colors are carefully matched to prevent discord (accidental variations). When using color to support other event themes (think of a Tiffany theme) pay close attention to the use of color for maximum impact – sometimes less is more. One of our favorite online inspiration sources for color themes: Style Me Pretty

As a wedding planner and event designer, I use all of these techniques, plus a few other signature stylings and personalized enhancements to boost the {FAB} factor of every event. I truly appreciate variety and don’t feel that every details needs to match completely. However, it is important to note that when you begin drawing the guest’s eyes to details, they best be well coordinated and tailored to compliment each other.

For more pictures of stylish weddings and events please visit our Wedding and Event Galleries.

© 2009 E. Delgardio All Rights Reserved

Add to Technorati Favorites

This weekend, I had the pleasure of working with a cute young couple who had a very tight wedding budget. I was confronted with a few challenges while coordinating their wedding, not the least of which was the fact that the friend who officiated their wedding was also playing the role of DJ/MC. And while I must commend the bride and groom for their efforts in organizing a complete playlist of music for the evening, here are some of the glitches we encountered:
- There was no prelude music for the ceremony
- There was no exit music for the recessional
- The first dance song ended up on the wrong iPod (and we had to track it down)
- The music selections for dinner were a bit unorthodox
- The pre-programmed music selections did not leave any room for ‘playing to the crowd’
…and so on…

Fortunately they had me to help keep things running smoothly, and overall things went very well; the couple had “their day, their way” and they seemed oblivious to glitches.

When I’m wearing my “Day-of” coordinator hat, I must be careful to provide support, not criticism. As a Planner, I would strongly advise against this type of scenario and take appropriate steps to illuminate and eliminate potential glitches. However, when circumstances dictate that I play the hand I’m dealt, that’s precisely what I do. And let’s face it: if the couple could have afforded a wedding planner, they likely could have afforded a professional DJ as well.

Ironically, I returned home to find an email from a colleague who provides exceptional DJ services. Obviously, fresh off a gig and needing to vent – here is his email to me (but it reads more like a plea to Brides & Grooms):

“Elisa – I wonder why brides don’t trust their DJ to play the right music? I have had way too many brides completely program their wedding music to the point that they have had to hear certain songs in a certain order and at certain times.”

“Most good DJ’s have the ability to read the crowd and know what to play when to play it. I understand that you may not want to hear a certain song or songs, but to totally program the entire function, just defeats the purpose of having a DJ. You might as well just bring your iPod. Oh that’s right, you would have to rent the speakers and no one would be able to talk on the mic and introduce you in…”

“If you trust your DJ to do that, then trust him/her to play the right music.
Most of us do this for a living. I personally do 75+ weddings a year, so I may have seen a wedding or two in my life. We don’t want you to be unhappy so we are going to do the best possible job we can. We are going to do a good job, trust us!”

I contemplated the situation he described and couldn’t help wonder why this is so… Where does it stem from? And then a thought occurred to me:

Picture the wedding I described – glitches and all – and then try to estimate how many of the 100 guests in attendance understood the entertainment arrangements. It’s quite possible that a few people (maybe more) were unaware that the DJ was not a hired professional. It’s also possible that an engaged couple or two were present, in which case they were likely wondering what to expect from their wedding DJ… Would they feel the need to dictate the entire evening to ensure their satisfaction? Hmmmm…. yes, I’d say that’s plausible.

© 2009 E. Delgardio All Rights Reserved

Add to Technorati Favorites

According to The Wedding Report, wedding spending has declined significantly since 2007 – almost by 30% (averaged) overall. The vast majority of wedding vendors can attest to the a downsizing of wedding budgets, as well as a drop off in bookings (new clients). Consultants and Coordinators in particular have seen postponements and cancellations spike in recent months.

Everyone is feeling the pinch; while engaged couples are trying to save, Photographers, DJs, Consultants and Venues are trying to survive. Competition for new bookings is fierce, thus creating a buyer’s market which gives couples shopping for wedding vendors and services more purchasing power. But how can you spot a “true bargain”? I’d like to offer a few tips to help you make a sound investment:

1. Perform a Status Check – Do your homework to determine if the vendor’s company is healthy. A healthy company is “current”, meaning they have an up-to-date presence, including a website featuring pictures of current staff, projects and client testimonails. A company that is healthy is typically involved in Professional Associations, and may be known as a leader in their industry. Healthy companies are growing (even now) and are gearing up for a great 2009-2010 wedding season. Look for current blog posts, quick responses to emails and phone calls, and positive recommendations from others (friends, vendors, etc.).

Look for evidence of
a well established business
with a proven track record.

2. Beware of the high pressure sales pitch: The best vendors are eager for your business but not desperate.

3. Beware of Part-Timers: A part-timer (sometimes known as a ‘moonlighter’ or ‘weekend warrior’) may be able to offer a very competitive price, but do they have the equipment and experience to deliver the quality of product or service you are looking for? What is their stake in the success of your event and are they driven to ensure your complete satisfaction? Does the Vendor’s Contract protect both parties?

4. Beware of Start-Ups: The poor economy has spawned a huge number of start-up businesses; people who have lost jobs or need extra income are becoming entrepreneurs. On one hand, it’s beneficial to the market to have more affordable options, but who is the person behind the start-up? Do they have any experience with weddings? Will they grow tired of this new business venture in 6 or 9 months and leave you in the lurch? Is it worth the risk to hire someone with no track record?

5. Beware of “Free”: “Free” is a hook; it’s a term that often denotes an extra added value. Conversely, free also has no refund value, so like it or not, you’re stuck with it. (ex: “That free album you gave me was poor quality.” “The free candle centerpieces only lasted halfway through the reception.” …Get the picture?)

For additional pointers on what to look for when hiring a professional wedding planner and coordinator, please visit A Flair for Affairs website.

Add to Technorati Favorites