Welcome to 2010!  A whole year has elapsed since I last blogged about the importance of keeping your website content fresh and relevant.  My previous post – Website Tune-Up – focused on strategies to keep your website current and favorable to the search engines.  Today, I hope to share some equally important tips to optimize your website and online presence this year.

1.  Make the most of social media. Over the last twelve months I’ve enjoyed a significant increase in traffic to my website and blog as a result of social media.  Active participation in Facebook and Twitter has reinforced our web presence and generated many new leads and relationships.  If you have social media profiles, be sure to link those profiles to your website.

2.  Blog! Blogging offers great benefits due to easy to index regular content. Add a few basic SEO skills and you’re ready to go! Take your blog a step further: Host your blog on your own website instead of using a free hosted blog. Why? When you host your own blog your blog posts supplement the content of your website, thus increasing the quality and vibrancy of your site. Adding an RSS feed button to both your website and blog will make it easy for readers to subscribe to your feed and keep up with your posts. Additionally, RSS features can help make your online (internet) marketing strategies more effective.

3.  Don’t be anonymous. One of the primary goals of your website is to build trust and credibility. Does your website give potential customers the information they need? Is your name, photo and contact information prominently displayed? If you are a service provider you should make every effort to make a personal connection with your visitors.

4. Never underestimate the power of a well designed website. If your website is more than two years old, a revamp alone could boost your SEO ranking. HTML and CSS are the most common technologies used in making web pages, but there are also other ways to go. Flash is known for it’s excellent multimedia capabilities but is generally believed to be less search engine friendly than CSS. Some businesses have even abandoned traditional websites in favor of blog-based sites.

5. Use high quality images. Website images should be carefully selected; ideally they should represent your own work and style to help you connect with your audience (target market). Some vendors may use stock photography as part of their start-up promotions, but in the wedding and event industry I’d advise moving away from this option as quickly as possible (or risk possible damage to your reputation). By the same token, amateur photos will not adequately show even your best work – so select images with a discerning eye.

5.5 Upgrade to Video! If a picture is worth a thousand words than video is worth a million. Video is fast-rising as the newest ‘must-have’ feature because it helps build brand, it’s more engaging than static, printed text, and it’s easier to effectively demonstrate your product or service.

There is virtually no cost associated with these tips – especially if you have the ability or capability to edit your own website. Many resources and tutorials are available online if you need additional information. Otherwise, consider hiring someone to assist with migrating your blog or updating the look of your website – it will be money well spent.

© 2010 E. Delgardio All Rights Reserved

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As a follow up to my previous post, I wanted to share some thoughts and observations on dealing with the stress associated with planning a wedding.

Common stressors stem from personal expectations, important decisions that must be made by you and your fiance, the involvement or interference of family members, time constraints, financial circumstances and so on. Depending on your situation, you may experience some of these challenges or struggle with all of them. It’s inevitable. Planning a wedding is not only a major investment of time and money, it’s a process that’s fraught with difficult choices. And if you’re generally hard to please or have a demanding or controlling personality, you’ll likely experience an even greater level of stress.

The stress level that a Bride-to-Be (or engaged couple) feels radiates in a ripple effect and can negatively impact the planning and flow of the wedding. It’s important to keep your cool and not CREATE the chaos you’re trying to AVOID.

{image via Weddingbee}

A (Bakers) Dozen Tips to Calm your Inner Bridezilla

by Sharon Naylor

WIN THE BOOK!

Would you like a FREE copy of Sharon Naylor’s book? Share your “Bridezilla moment” with us! We’re looking to hear from Brides, Grooms, Friends and Planners (just about anyone, really- lol!). Our staff will pick three favorite stories or comments and send the winners a copy of “The Bride’s Guide to Diplomacy“    Winners will be selected on February 15th, 2010.    {Spread the word!!}

© 2010 E. Delgardio All Rights Reserved

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Are you feeling stressed and anxious about your wedding?

Are you beginning to reach your boiling point because things are not going as planned?

Has the joy and excitement of wedding planning fizzled out like a glass of luke warm champagne?

Could this woman be you…?

Elisa’s Tips: How Not To Become Bridezilla

If you’re a bride who is struggling to cope with the stress of planning a wedding, I invite you to join me on Tuesday, November 23rd at 8pm for FREE Webinar.   As the featured guest, I’ll be sharing some important ideas and valuable advice about how to plan a wedding with zero stress!  You’ll definitely want to tune in for this one!   Take it from my co-host Michael Stedman:

“Elisa’s qualifications are through the roof and she’s giving away a ton of great tips that will save you time, effort, money, and most of all, frustration on the big day.  Believe me, in 20 years – she’s seen it all!  Even just one of these tips can help make the big day extra special.”

Michael and I encourage you to register now because space is limited.  After you click on the link, enter your email address and Michael will send you the details!

How Not to Become Bridezilla

Bridezilla_by_Xubbles

For assistance with your wedding plans please call 877.55FLAIR or email Elisa: eventstaff {at} aflairforaffairs.com

Media inquiries may be directed to media {at} aflairforaffairs.com

© 2009 E. Delgardio All Rights Reserved

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Do you remember the last wedding reception you attended? What do you recall: The food? The entertainment? The “look” of the room? Just close your eyes and reflect for a moment; try to think of the things that were most memorable and pleasing.

Aha! I bet the pleasing part makes it a bit harder. No doubt that more than a few of you thought about the wedding with the DJ who thought he was Elvis, or the event with the cash bar (surprise!) -and you forgot your wallet.

The more events I do, the more I remember only what is remarkable. Remarkable can be fun, outstanding, unexpected and impressive. Remarkable can also be uncomfortable, annoying, disappointing and catastrophic. As your wedding and event planner, my goal is to make your event memorable for all the right reasons.

In terms of decor, remarkable doesn’t necessarily translate into expensive. Details that are well thought out can be seamlessly incorporated into event decor and the table top design thereby creating a look that is remarkable in a visual and textural sense. (If you’re wondering what I mean about ‘well thought out details” try to imagine a table top with so many tchotchkes – bells, cameras, scrolls, bags of chocolate kisses, etc. – it looks like the favor catalog threw up; and, yes, for some bizarre reason people still do this.)

Decor and design are most remarkable when they draw you in, and you experience the vibe as it was intended to be: exciting, chic and sexy, warm and inviting, modern, etc. The best designs are not limited to what can be seen; incorporating smells, tastes, physical contact, sights and sounds into the design actually creates a more memorable experience. In other words, the five senses overlap and influence each other, and combined they create the overall impression, which in turn becomes your memory of the experience.

This is why we ask our clients to describe their vision of the event. Even if they insist that they have no idea about what they want, they truly do… We ask them to imagine what it looks like - including colors and lighting, what time of day it is, how many people are present, how the space feels (intimate, modern, elegant, indoors or outdoors, etc.) and then we begin to design an event based on their  preferences and our interpretation of their style. 

I must admit, sometimes the finer details do not become crystal clear until the very end.  It really is an organic process.  And it’s a challenge we face with every event: How do you know how far to go? Sometimes less is more, sometimes more is more.

In keeping with this topic, I thought you’d enjoy this short video featuring friend and colleague Rashida Erskine of BBJ Linen’s Orlando office. She offers some insightful recommendations and helpful tips for using linens to pull the look of your reception together with remarkable style.

{Our apologies; this video link has expired}

Please the fabulous team at BBJ Linen’s Orlando Office if you would like to meet with them. Ph. 407-857-6566   Or, feel free to contact us if we can be of assistance with fine-tuning your wedding or event design.  Call 877.55FLAIR or email Elisa: eventstaff {at} aflairforaffairs.com

© 2009 E. Delgardio All Rights Reserved

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