Reason #852 to Hire a Wedding Planner:

Last weekend I provided day-of wedding coordination services to a darling couple who were married at Mission Inn Resort. Bride and Groom were both in the the military and had planned their wedding from Afghanistan with the help of the Mission Inn’s Wedding Catering Manager, Tammy. For all intents and purposes you could classify theirs as a destination wedding since most of the guests were from Georgia and Colorado.

Everything was going super smoothly the morning of the wedding, except that a number of guests seemed to be running late. After a few phone calls, the party was located but we soon realized that they would be in transit for at least :45 minutes longer. The couple was upset that the ceremony was being delayed, but in this case, it just didn’t seem right to start the ceremony before the lost guests arrived – after all, everyone had traveled such a great distance.

Quick! What should you do? What can you do? As the wedding coordinator I was looking straight on at an hour delay, and needed to improvise an alternative plan ASAP! I approached the Groom and suggested that the time waiting would be better spent taking photos with his lovely wife-to-be and my counterpart Tammy agreed. Tammy and I approached the bride to suggest a “private reveal” photo session for the couple. All at once we’re checking with the photographer, notifying the banquet captain, okaying plans with the Minister and so on. In a few minutes time, we had changed the course of events.

I sincerely believe that this couple’s day could have been ruined had I not been present. And I must share credit with the entire team: I was fortunate to be working with seasoned pros – all of whom were focused on making this day the best it could be for the couple. In the end, it worked out like it was planned that way from the beginning.

This is a small example… nothing earth shattering, but when you get right down to it, do you want to be crying anything other than tears of joy on your wedding day? I didn’t want our bride walking down the aisle angry or upset because her guests were not present; nor was it worth hurting family by starting without them. (Remember, this is supposed to be a celebration!)

For more insight into the benefits of hiring a wedding planner, be sure to read “Do you REALLY Need a Wedding Planner {Wedding Advice from a Caterer}” and “Things to Consider When Hiring a Wedding Planner”

I would also like to recommend Leila Khalil’s recent article which appeared on HuffingtonPost.com, “Hire A Wedding Planner…. Or Else“… And I encourage you to read the comments as well.

“I define my own existence. I define my own identity. I define my own beauty for myself.”
“No one can define who you are.” ~ Lady Gaga – Inside the Outside MTV Series

I am constantly fascinated by the creative process.  And I never cease to be amazed by creative people.

The funny thing about being creative:  I can’t help comparing myself to others (“Why didn’t I think of that?” – or, “I never would’ve thought of that” – or, “WOW! I wish I could do that!”).

Ok – I’ll give it to Lady Gaga; that young lady is uber-talented and creative to boot!  Heck, Barbara Walters even compared her to Oprah!   But this is not exactly a post about Lady Gaga. It just so happens that I began this blog post and coincidentally was interrupted and then unexpectedly ended up watching the Lady Gaga interview that ran on MTV tonight. I guess it was destiny… {sigh}

But seriously, back to my point about creativity, and insight, which has now taken on a gi-normous new dimension: I find myself making comparisons to Lady Gaga.    For example,why has it taken me almost twice as many years to achieve the same level of security and self-confidence?  Oh my!  I can’t even imagine how that level of maturity and insight would have impacted my life, and carrer!  God bless her.  God bless Lady Gaga.

I loved what she said about collaborating, because that was one of the thoughts I wanted to touch on.  It’s heartening to see that she – with all her talents – admires and desires to work with others.  Awesome.  Inspiring.

You see, for as talented as I am, I enjoy collaborating with my clients as much as I love collaborating with my colleagues.  I am constantly learning and constantly teaching.  Therefore, I am constantly growing.   I may even be blossoming… but I’m not sure.  {wink}

So, before this gets too deep, I just wanted to thank those who love me, and those who put their faith in me, and those who nurture my creativity…  and Lady Gaga who helped inspire this post.  And, last but not least, I am grateful for this incredible career that allows me to collaborate with others.

If you have any thoughts  or experiences related to creative collaboration, please share them.

PS:  Shout out to Brooklyn and NYC!

2010 was a remarkable year. “In a good way or a bad way?” you ask… “Yes.” I reply.

As I make this first blog entry of 2011, there are literally innumerable topics and events I could write about. So why am I writing about this…? Honestly, I’m not sure; except that it’s foremost in my mind at the moment.

For starters, I’d love acknowledge a few recent accomplishments. It’s funny how you can plug along all year and not see much progress. In retrospect, 2010 was a very strong year for me professionally, and it’s rewarding to see how many professional goals I was able to reach!
: I enjoyed speaking at a record number of industry meetings and conferences
: For the 2nd year in a row, I received a nomination for an Orlando WOW Award
: I gave back… more
: Advanced to Accredited Bridal Consultant(tm)

I could continue the list but it’s not my intention to compile a CV. My intention is to illustrate this point: While many goals were met (quite triumphantly!), I also encountered many obstacles (stepping stones), challenges (opportunities), and disappointments (reality checks). It was not the easiest year for business owners, such as myself; it was a physical, emotional and financial roller coaster ride – to say the least! Of course this comment flies in the face of certain conventions, but I place a high value on honesty.

And this is where things get interesting: I learned some incredible lessons. I gained some amazing insights. I met some inspirational people.

Arlene Blake, Elisa, Kerline Docteur, Heather Snively

One such experience centered around the ABC’s annual conference. During that conference I was slated to present my portfolio of work and experience to advance to Master Bridal Consultant. For whatever reason, things did not work out for me in that respect. Instead of being advanced to Master-level, I was advanced to Accredited-level. I was disappointed, feeling that I had proven my skills and credentials . However, the significance of the situation quickly became evident and my focus shifted from what I did not receive to what I did receive: the support of my peers. I was buoyed in particular by three Master Bridal Consultants – Lisa Burnett, Heather Snively and Brigid Horne-Nestor – who reached out to me and shared words of encouragement. Longstanding friends and associates also cheered me up with kind words. In the end, I took away a much more valuable experience. Without question, I will become a Master Bridal Consultant, but in the interim, I am content to appreciate the many wonderful friendships I’ve forged.

inspiration

I also mentioned previously that one of my events was nominated for a WOW Award! This was quite a thrill, but {insert sigh…} unfortunately a colleague took home the trophy. I am determined to keep trying though; I will stay the course! (ha-ha)

It is because of last year that I’m excited about this year! I’m working with wonderful clients, I’ve set new goals and I’m looking forward to every new opportunity – even if it comes disguised as an impossible situation.

The road leading to a goal does not
separate you from the destination;
it is essentially a part of it. ~Charles DeLint

Welcome to 2010!  A whole year has elapsed since I last blogged about the importance of keeping your website content fresh and relevant.  My previous post – Website Tune-Up – focused on strategies to keep your website current and favorable to the search engines.  Today, I hope to share some equally important tips to optimize your website and online presence this year.

1.  Make the most of social media. Over the last twelve months I’ve enjoyed a significant increase in traffic to my website and blog as a result of social media.  Active participation in Facebook and Twitter has reinforced our web presence and generated many new leads and relationships.  If you have social media profiles, be sure to link those profiles to your website.

2.  Blog! Blogging offers great benefits due to easy to index regular content. Add a few basic SEO skills and you’re ready to go! Take your blog a step further: Host your blog on your own website instead of using a free hosted blog. Why? When you host your own blog your blog posts supplement the content of your website, thus increasing the quality and vibrancy of your site. Adding an RSS feed button to both your website and blog will make it easy for readers to subscribe to your feed and keep up with your posts. Additionally, RSS features can help make your online (internet) marketing strategies more effective.

3.  Don’t be anonymous. One of the primary goals of your website is to build trust and credibility. Does your website give potential customers the information they need? Is your name, photo and contact information prominently displayed? If you are a service provider you should make every effort to make a personal connection with your visitors.

4. Never underestimate the power of a well designed website. If your website is more than two years old, a revamp alone could boost your SEO ranking. HTML and CSS are the most common technologies used in making web pages, but there are also other ways to go. Flash is known for it’s excellent multimedia capabilities but is generally believed to be less search engine friendly than CSS. Some businesses have even abandoned traditional websites in favor of blog-based sites.

5. Use high quality images. Website images should be carefully selected; ideally they should represent your own work and style to help you connect with your audience (target market). Some vendors may use stock photography as part of their start-up promotions, but in the wedding and event industry I’d advise moving away from this option as quickly as possible (or risk possible damage to your reputation). By the same token, amateur photos will not adequately show even your best work – so select images with a discerning eye.

5.5 Upgrade to Video! If a picture is worth a thousand words than video is worth a million. Video is fast-rising as the newest ‘must-have’ feature because it helps build brand, it’s more engaging than static, printed text, and it’s easier to effectively demonstrate your product or service.

There is virtually no cost associated with these tips – especially if you have the ability or capability to edit your own website. Many resources and tutorials are available online if you need additional information. Otherwise, consider hiring someone to assist with migrating your blog or updating the look of your website – it will be money well spent.

© 2010 E. Delgardio All Rights Reserved

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Today I have an exciting announcement!

I’m thrilled to share the news that A Flair for Affairs has been added to Style Me Pretty’s “Little Black Book of The Best Wedding Vendors”!

Style Me Pretty relies on recommendations from industry insiders, trusted LBB vendors and Style Me Pretty readers to identify outstanding service providers. Each invitation to participate is followed up with a personal interview to assure that vendors meet SMP’s high standards! Clearly this is a huge honor and I’m elated to be included among the country’s top wedding vendors!

The exclusive nature of the directory allows for only a few vendors to be showcased in each region. For example, there are only three event planners featured in Central Florida and I’m absolutely delighted to be the only wedding and event planner based in Orlando!

{ screenshot of our listing }

You may also be interested to know that in addition to the legendary Style Me Pretty blog, there is The Little Black Book Blog. In SMP’s own words, it’s described as “our official vendor blog…dedicated to showcasing the work of the vendors we love. It’s eye candy like you wouldn’t believe!”

I urge you to check it out on a regular basis because it’s incredibly inspiring!

PS: Is A Flair for Affairs in your little black book?

Earlier today I came across this quote on the BrideTide Blog:

“You don’t hire a wedding planner for what they do, you hire them for what they know. Most brides only plan one wedding their entire lives while a wedding planner has the experience and understanding of coordinating numerous celebrations for each diverse individual client. Relying on a professional wedding planner to refine the details of the biggest day of your life is not only practical, it’s an intelligent way of minimizing the opportunities for ineffectively handling any unforeseen situations that may arise.”   Rudy, Founder of BrideTide

It’s difficult for wedding planners to make statements like this without sounding like we’re “tooting our own horn”.  But I felt that Rudy’s point was presented well, and I am very pleased to share it.  Additionally, I feel that it’s hugely beneficial for brides and grooms to hear someone else’s perspective.

photo by Kevin Keelan

The experience and expertise that we bring to the table can be priceless throughout the planning process as well as on the wedding day.  I know that we have ‘saved the day’ many times and in many different ways. Sometimes it seems that clients see the value of our services most clearly on the day of the event.   Our finely tuned organizational skills, natural ability to multitask and intuitive improvisation allows us to direct the event as if we are conducting an orchestra.  After the event, we always receive glowing compliments about how well everything turned out.  Recently at one of our weddings, we were quite surprised when the Minister led off the dinner prayer by saying “Let us all thank the Wedding Planner for putting together this beautiful event”.

But, I must add that what we ‘do’ is equally valuable. I think a simple clarification to Rudy’s message can be made to say that the bride & groom should have realistic expectations and/or a mutual understanding of what their chosen planner will do for them (as per their service agreement, which can vary widely). Truth be told, there’s a lot we can do and amazing magic we can work – only we don’t have a magic wand, so we need to charge accordingly.

For more insight into the benefits of hiring a wedding planner, be sure to read “Do you REALLY Need a Wedding Planner”

© 2009 E. Delgardio All Rights Reserved

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WELCOME to the new and improved weditorial(tm) blog!  

I’ve taken the plunge and upgraded the blog to a format which will allow me to take full control over my content and ultimately make weditorial(tm) even more appealing and engaging. 

I must give credit where credit is due: The team at Z to A Creative made the transition incredibly simple.  Truly I think they saved me six months of work and aggravation! 

Now it’s time for me to put the finishing touches on a few posts that have been waiting in the wings and get them posted here!

The fact that I’ve not posted a blog entry since April has been a major source of frustration for me! Especially since I so enjoy writing; but it seems that all I’ve had time for is quick little posts on twitter and facebook!

In the past few months, some amazing and wonderful things have transpired! We have completed some extraordinary weddings and special events, one of our special projects has been nominated for a 2009 Orlando Wow Award, and a few other special projects are ‘in development’. It’s no wonder I’ve not had the time write! Fortunately for me, no shortage of things to blog about going forward!

I’m excited to share everything we’ve been up to!

Today started at 4 am, as I prepared for the long ride to South West Florida for the We Wed Brunch. (Thank goodness for the company of Kerline Docteur!)

We arrived at the most impressive(!) Miromar Lakes Beach Club at 9 am and were very excited by the great turnout. For Kerline and me this was a fabulous opportunity to exchange ideas with a whole new group of wedding professionals, and personally meet Kelly McWilliams (Weddings By Socialites), a well respected colleague. Kelly’s knowledge of social media marketing and networking was truly impressive; not only did she share her own remarkable stories and experiences about with us, she did an outstanding job of coaching us to better utilize blogging and micro blogging services to enhance our professional network.

I’m so glad I made the trip because it was an absolutely wonderful day! I’m looking forward to connecting with Kelly and all my new SWFL friends at the cutting edge of SMM!

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I don’t even know where to begin…. I’m feeling pretty badly about the fact that my blog is withering in the corner like an unwatered plant! It’s certainly not for the lack of things to write about…. It’s actually just the opposite.

During the past six to eight weeks I’ve had the pleasure of working on some really spectacular projects! I spent a number of weeks working with the Director of Events at the Rosen College of Hospitality Management assisting with the development of the 2009 Grande Hospitality Gala. It was very exciting to be invited back as Assistant to the Event Producer, as I had a phenomenal time assisting with the 2008 Grande Gala!

Fall wedding season is keeping me quite busy! I was fortunate to squeeze in a post on an event that took place early in October. Subsequently, I’ve been posting little blurbs on Facebook regarding my recent adventures with weddings and events.(Be sure to check out the A Flair for Affairs fan page if you are active on Facebook!)

During October I was also busy planning a wonderful event for the Central Florida members of ABC. With the help of my ABC LNG Co-Director, Kerline Docteur, we organized a luncheon at Casa Feliz and had the privilege of having Rebecca Grinnels, President of Engaging Concepts as our guest speaker! She gave an outstanding presentation to our group and I continue to receive raves about her and endless compliments on the event. It was a great day! (I could’ve and should’ve written a full blog on this alone, but alas, the days just keep flying by!… I may try to recap it more completely after I catch up…).

ISES’s monthly event was held at IKEA in October; the event centered on a Table Top Design Competition using preselected IKEA merchandise and featured well known ISES member Ira Steiman as our speaker. Teams of ISES members and guests created about a dozen amazing tablescapes which were judged by the IKEA managers. It was an incredible treat to be part of an event that has NEVER been done before!

Looking forward to December, there is a huge industry luncheon on the horizon…! I’ve been attending committee meetings for this event on behalf of ISES and ABC and I’m really excited about the holiday theme that’s taking shape! This event will take place at the stunning Ginn Reunion Resort on Dec. 4th – can’t wait!

Let’s see… Let’s see… what am I leaving out…? I think I forgot to mention the chihuahua puppy (!) who joined our family about 5 weeks ago. His name is Baci – which I believe means ‘kisses’ in Italian. He’s the cutest little thing and seems to be adjusting to his new life; overall he’s been quite good and we love him!

Whew! – I’m suddenly feeling much better!

© 2008 E. Delgardio All Rights Reserved