Archive for the ‘Best Practices’Category

Become a Leader

“Get educated, get involved and lead others.”
-Elisa Delgardio

“Break From the Pack! If you fall lockstep with everyone else, you’ll never get ahead. Every great innovator likely strayed from the norm!!”
-Bill Rancic (via twitter)

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”
-John Quincy Adams

“Becoming a leader is synonymous with becoming yourself. It is precisely that simple, and it is also that difficult.”
-Warren Bennis

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13

08 2009

Laura Schwartz speaks about the Power of Networking

Elisa Delgardio pictured with Laura Schwartz of White House Strategies, ISES Orlando eventThis week I attended another fabulous ISES Orlando meeting! Our “Re-Introduce Yourself” meeting was held at the Hyatt Regency and boasted an attendance of over 100 ISES members and guests. Everyone was buzzing about Laura Schwartz of White House Strategies and looking forward to hearing her speak; she had tailored a presentation specifically for our group about the power of networking and how to network more effectively.

Laura has a dynamic personality and her boundless enthusiasm is contagious! She did an outstanding job of communicating great concepts and techniques for “building bridges” and optimizing your networking resources. Her presentation sparked many ideas for me, and I plan to implement some of her suggestions in the coming months.

One thing she said really stuck with me. She said, “Be the B“… At first my eyebrows raised (yes, she had my attention with that one!) and then she explained that it’s great to be in the position to connect an “A” and a “C” – in other words, be the person who connects others. Being the “B” essentially makes you the bridge, and helping others is a way of leading by example. This resonated with me because I often find myself in this exact position and it was nice to be reminded that even when you’re not directly benefiting from a situation, your role is important – sometimes key!

23

04 2009

Orlando Planners travel to attend Kelly McWilliams’ {We Wed Brunch} Event

Today started at 4 am, as I prepared for the long ride to South West Florida for the We Wed Brunch. (Thank goodness for the company of Kerline Docteur!)

Elisa Delgardio, A Flair for Affairs, & Kerline Docteur, Joi de Vie

We arrived at the most impressive(!) Miromar Lakes Beach Club at 9 am and were very excited by the great turnout. For Kerline and me this was a fabulous opportunity to exchange ideas with a whole new group of wedding professionals, and personally meet Kelly McWilliams (Weddings By Socialites), a well respected colleague. Kelly’s knowledge of social media marketing and networking was truly impressive; not only did she share her own remarkable stories and experiences about with us, she did an outstanding job of coaching us to better utilize blogging and micro blogging services to enhance our professional network.

I’m so glad I made the trip because it was an absolutely wonderful day! I’m looking forward to connecting with Kelly and all my new SWFL friends at the cutting edge of SMM!

Miromar Lakes Beach Club

Miromar Lakes Beach Club

Miromar Lakes Beach Club

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Website Tune-Up

Excuse me, but I am taking a few minutes to pat myself on the back: I just completed my first website tune-up of 2009!

I won’t go into any long winded explanations or step-by-step instructions, but I can certainly recommend some key points to freshen things up for the new year! (Some of these tips may not work well for flash websites.)

5.5 FREE TIPS:

1. Check the expiration of your domain name. Tell the search engines you plan to be in business for a long time by pushing your domain renewal back for at least three to five years.

2. Update the dates and links referenced on your site. If your website footer reads “Copyright 2006″ it need to be updated immediately. Ideally you should list a span, such as: Copyright © 2001 – 2009. Also, delete references to past events that might date your site (with obvious exception to your history of work or resume of experience). Test all the internal links on your site to ensure that navigation is fully functional. Delete any outbound links that are ‘dead’.

3. Have you checked your stats lately? There’s a multitude of ways you can do this. One way is through Google’s product “Analytics“. Analytics is free and I was able to get it up and running myself. If you have some general knowledge of reading html code, and you have access to edit your site, you can probably do this yourself too, and it will cost you nothing. Otherwise, you can ask your webmaster to implement this technology on your behalf. A second option would be through your web host. Some hosting services offer tracking as part of the hosting package, or as an add on service. Statistical information regarding your website traffic is usually easy to decipher from these types of sources. There’s nothing for you to set up, per say, you just log in and review the info.

Checking your stats will give you key information about the most visited pages on your site, how long visitors spend reading or reviewing the info, how many visitors by day, week, month, etc.

4. Take a look at your page titles; that’s the information that pops up at the very top of the browser and provides the primary description for your product or service. You may want to lengthen them or shorten them. First things first: Each page on your website should have a unique title or at least be customized to reflect the content of the page. If the title bar on every page of your site reads the same, you should make the appropriate revisions to differentiate them, thereby increasing the relevance of your keywords, content and search results.

5. Purchase multiple versions of your company name. Why? For starters, this will prevent the brand confusion that results when a start up company selects the same or similar name to yours. Also, it helps customers find you even if they spell your company name incorrectly or can’t recall the exact web address (this happens ALL the time!). Think about the way you use the web and how you search for others, then reverse the process to create additional avenues for customers to find you. Then, be sure to “point” all the secondary domains to your website.

5.5 BACK UP YOUR SITE !! If you can’t do it yourself, ask your webmaster to do it for you.

One final recommendation: Don’t’ forget to run a Copyscape scan to document and protect the integrity of your content. If you are the true and original author of the content, you will surely want to know if someone has plagiarized your work. Also, plagiarizers beware: website content can be authenticated all the way back to the launch date of a site.

I welcome any comments you may have. And please feel free to share your favorite, fast & easy tune-up tips as well!

© 2009 E. Delgardio All Rights Reserved

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09

01 2009
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