Archive for the ‘Best Practices’Category

What’s new? Check out our promo video!

This short video is just in time for engagement season! Not only are we looking forward to sharing these stunning images from real weddings with potential clients, we are excited about the message: A wedding is not only a once in a lifetime event, it’s a big investment! Therefore, it’s important to carefully consider the credentials of the person or company you are trusting to fulfill your expectations and manage what oftentimes becomes an overwhelming amount of details.

In the video we touch on these four very important questions:

  • How much are you investing in your wedding?
  • How important is it to you to protect that investment?
  • How relevant is experience?
  • Do you want an expert wedding professional overseeing everything on your behalf?

 

We hope you enjoy the video!

Wedding Professionals Gather in South West Florida for WeWed Summer 2010

WeWed – A Gathering of the Best Wedding Professionals

Elisa Delgardio, Jeannine Kennedy, Kelly McWilliams, Saundra Hadley

Elisa Delgardio, Jeannine Kennedy, Kelly McWilliams, Saundra Hadley

(c) sam brockinton

(c) sam brockinton



Founder and event organizer Kelly McWilliams describes it this way: “WeWed gatherings are for those who want to continue to build their business and/or become a better business person. It’s about getting motivated, learning how to improve, discussing what our industry is, where its going, and how to stay on top (or get back up there).”


When Kelly offered the first WeWed Brunch at the award-winning Miromar Lakes Beach & Golf Club I knew I must attend! It was such a fun and educational experience that I cleared my calendar to attend the second event at The Naples Beach Hotel & Golf Club. This year, I was honored to be asked to speak at WeWed Summer 2010 which was hosted by the new and uniquely luxurious Resort at Marina Village. Not to mention that I was in the incredible company of Saundra Hadley, Jeannine Kennedy and Kelly McWilliams (of course).

My presentation centered on Time Management techniques and strategies. I basically discussed that there are many options available to us, but the important thing is to find the system or method “that works best for you”. Sometimes a combination of techniques works the best. It’s all about trying new things and taking the time to evaluate what’s working and what’s not.

time_management

Time Management CafeLeft: Opening powerpoint slide

I was thrilled that I also got to enjoy the other speaker’s presentations, and I met so many wonderful people. I returned to Orlando feeling very motivated!

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MORE Free Tips to Make Your Website Standout!

web-tools
Welcome to 2010!  A whole year has elapsed since I last blogged about the importance of keeping your website content fresh and relevant.  My previous post – Website Tune-Up – focused on strategies to keep your website current and favorable to the search engines.  Today, I hope to share some equally important tips to optimize your website and online presence this year.

1.  Make the most of social media. Over the last twelve months I’ve enjoyed a significant increase in traffic to my website and blog as a result of social media.  Active participation in Facebook and Twitter has reinforced our web presence and generated many new leads and relationships.  If you have social media profiles, be sure to link those profiles to your website.

2.  Blog! Blogging offers great benefits due to easy to index regular content. Add a few basic SEO skills and you’re ready to go! Take your blog a step further: Host your blog on your own website instead of using a free hosted blog. Why? When you host your own blog your blog posts supplement the content of your website, thus increasing the quality and vibrancy of your site. RSSbuttonAdding an RSS feed button to both your website and blog will make it easy for readers to subscribe to your feed and keep up with your posts. Additionally, RSS features can help make your online (internet) marketing strategies more effective.

3.  Don’t be anonymous. One of the primary goals of your website is to build trust and credibility. Does your website give potential customers the information they need? Is your name, photo and contact information prominently displayed? If you are a service provider you should make every effort to make a personal connection with your visitors.

under construction-fix website4. Never underestimate the power of a well designed website. If your website is more than two years old, a revamp alone could boost your SEO ranking. HTML and CSS are the most common technologies used in making web pages, but there are also other ways to go. Flash is known for it’s excellent multimedia capabilities but is generally believed to be less search engine friendly than CSS. Some businesses have even abandoned traditional websites in favor of blog-based sites.

5. Use high quality images. Website images should be carefully selected; ideally they should represent your own work and style to help you connect with your audience (target market). Some vendors may use stock photography as part of their start-up promotions, but in the wedding and event industry I’d advise moving away from this option as quickly as possible (or risk possible damage to your reputation). By the same token, amateur photos will not adequately show even your best work – so select images with a discerning eye.

webdesign-youtube5.5 Upgrade to Video! If a picture is worth a thousand words than video is worth a million. Video is fast-rising as the newest ‘must-have’ feature because it helps build brand, it’s more engaging than static, printed text, and it’s easier to effectively demonstrate your product or service.

There is virtually no cost associated with these tips – especially if you have the ability or capability to edit your own website. Many resources and tutorials are available online if you need additional information. Otherwise, consider hiring someone to assist with migrating your blog or updating the look of your website – it will be money well spent.

© 2010 E. Delgardio All Rights Reserved

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03

02 2010

ABC Luncheons and Events – Orlando 2009

Each month, I have the privilege and the pleasure of working with Kerline Docteur PBC to coordinate networking luncheons for Central Florida members of the Association of Bridal Consultants. The purpose of the luncheons is tri-fold:

ABC logo

First, monthly meetings bring ABC members and potential members (guests) together to build relationships.  Vendor relationships are essential to delivering the best products and services to our clients and facilitiating “team dynamics”.   

Second, the meetings provide a forum to educate our members.  We bring in speakers and create special programs to keep our members on the cutting edge of wedding and event design, as well as business and marketing trends.  

Third, it’s important to build the presence of ABC within our community.  ABC is an international association with a history that spans over 26 years.  With over 4,000 members located in all 50 states and in 27 countries, ABC’s  goals have always been to raise professional standards in the wedding industry and to make brides happy.  By developing an active Local Networking Group (LNG) we bring attention to the benefits of  ABC membership and showcase the professionalism of our members.    

This year (2009) shines brilliantly as one of our finest and most rewarding to date!  We have planned and coordinated nine luncheon events at venues throughout Central Florida.  In June, we held our third annual “Showers of Happiness” event to benefit Habitat for Humanity

(c) Elegant Imagery

(c) Elegant Imagery

In July, we hosted a spectacular educational event entitled “Indian Weddings 101: Defining the Indian Wedding Experience“. For this particular event, we had engaged local Indian Wedding experts to explain the elements and cultural traditions of Hindu, Sikh and Muslim weddings. (Click on these images to see more fabulous pictures of this event, posted on the ABC Florida  website.)

(c) Elegant Imagery
(c) Elegant Imagery

 

 

 

 

Shown left:  Akshar Patel, Kerline Docteur, Elisa Delgardio and Remmal Karamsadkar

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