Author Archive

More! Secrets to Success from Wedding Industry Experts

wedding industry expert 2012In a previous post, I introduced  Wedding Industry Experts  as a phenomenal resource for information pertaining to the wedding and event industry – especially for novice planners and aspiring event pros.  Much of the information is presented in reports featuring a panel of experts providing candid answers to a series of questions.

I’d like to share links to the most recent reports.  For a few questions below, I included my response – although by clicking through to the full report, you will see a very interesting and insightful array of answers.

Report #11. What marketing method has proven the most effective for you in attracting new clients?
Report #12. What do you consider as the most important skill a Wedding Planner or Wedding Designer should have and why?
Report #13. Please name some vendors you love working with.

Quince Lighting

A Flair for Affairs + Encore Creations

A: Tough question because the list is l-o-n-g!  It’s important to preface my answer by stating that every client deserves a tailored list of vendor referrals based on their needs and expectations.  

However, when I have the opportunity to bring together my fave “dream team” vendors, VHVideo.com is always on my list.  I also reach out to Encore Creations for weddings and events with an elevated level of production due to theming, entertainment or both. 

What makes them, as well as more than a dozen other unnamed “dream team-ers” so great?  For starters, they all share these characteristics: high level of professionalism, quick response time and follow-up, respect for me and my role as project manager/team leader, drama-free, excellent quality equipment/service/product, dependable, consistent, pleasant personality, always prepared and willing to over-deliver.

Report #14. What is a random interesting fact about you or your business?
Report #15. How did you determine pricing for your services when you first started out and what advice can you give new planners/designers?
Report #16. What’s your favorite part of the entire wedding planning process?
Report #17. If you could give only one piece of advice to a bride/groom, what would that be?
A: Recently I completed an elaborate wedding for a very detail oriented bride. The venue manager said to me (while we were loading in and setting up) “I was surprised she hired a planner”.

Considering our team of three was on-site for 12 hours overseeing every imaginable aspect and occurrence, I don’t dare think what that wedding would have been like without us! A member of the venue team approached me at midpoint during the event and complimented our work; it was obvious from her comments and the actions of the staff they were somewhat out of their element.  My advice: Hire a planner… Even if others think/tell you that you don’t need one.

Report #18. What trends are your seeing this year?
Report #19. Fill in the blanks: I love working with a couple that …
A: I love working with a couple that is excited by trying new things – especially if they’re willing to entertain a few wild suggestions and unconventional ideas. Pair that up with a decent budget and I am in heaven!
Report #20. What is the biggest strength that you bring to your clients?
A: The number one benefit that comes to mind is experience… Twenty-something years in the industry translates into literally hundreds of events that I have either planned, coordinated, attended or collaborated on.An investment in experience is far wiser than savings gambled on inexperience.

The second major benefit is my network – consisting of seasoned, connected, like-minded professionals, who are driven to satisfy and succeed!

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To learn more about the how Elisa is differentiated from other Wedding Planners and Coordinators, please click on over to HIRE ME for additional information.

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If you are interested in receiving future reports, simply click to subscribe.

 

02

10 2012

Bridal Portraiture | Artist Debi Griffin Captures Your Inner Fashionista!

Illustrative Moments by Deborah Griffin

Debi Griffin‘s bridal illustrations stem from over a dozen years in luxury bridal design.  After 13 years of working in couture bridal with Vera Wang and Amsale , sketching wedding gowns for clients and bridal publications Debi decided to make this modern keepsake available to every bride.  Rendered in the high fashion style you would see on the design room walls of the coveted labels in NYC/Europe, Debi has the talent to turn your memories into a timeless piece of art!

Each custom illustration is approached with much thought and detail, highlighting unique characteristics such as hair color/style, gown silhouette, and jewelry.   Debi’s sketches are not meant to be portraits; the magical essence of her illustrations exists in her ability import her subject into a high fashion setting – thus creating a timeless original fashion illustration.

The process begins with an order and payment, and requires several photos, such as a good full frontal, three-quarter view, full back view if that option is selected, and then detail shots (shoes, jewelry, hair ornaments, dress embellishments).   The chosen pose is decided by the dress and all highlighted details creating a flattering composition.

Every illustration is an original piece done on bristol board using permanent artist ink, colored pencil and markers with accents of metallics. You will also receive a scan of the finished piece before shipping.  Once completed each piece is signed and then set in a 12×16″ light ivory mat with backer board, and then placed in a protective clear sleeve. Each piece is carefully packaged in a non bend envelope before mailing.

Debi graciously agreed to my Three-Q-Interview , and I am delighted to share her responses with you!  Enjoy!

Q1: Name a celeb you would love to have as a client

Gwen Stefani would be a dream client! I would love to illustrate her custom-made pink and white silk faille wedding dress by John Galliano for Dior, with an antique lace veil also designed by John Galliano.

Q2: What are your favorite fabrics and/or embellishments?

My favorite fabric is silk faille. It is the new taffeta. Lots of body and richness and ultra chic. I love embellishments that are bold but understated like Vera Wang’s use of fabric treatments that do not need alot of glitter to make it important.

Q3: Who is your favorite wedding dress designer for current year or new season.

There are so many great designers who I admire for so many different reasons. I have had an obsession with Marchesa for several seasons now. I love Georgina and Keren’s vision of the new glam.

 

Illustrative Moments renderings are perfect for any occasion- Bridal shower, Wedding, Anniversary (the ULTIMATE first anniversary gift of paper), Valentines, Birthday, Christmas, or just because.

Additional Links & Contact info for Debi…

http://www.etsy.com/shop/IllustrativeMoments | info@illustrativemoments.com

(c) 2012  E.Delgardio

10

09 2012

Top Wedding Industry Experts Share Secrets to Success

 

Finally!! Someone (Vanessa Kiely) had the stellar idea to approach established wedding planners and designers from around the globe for the purpose of gathering information that is not readily available from any other source.

 

Questions are presented to the panel of experts and answers are shared in weekly reports via the WEDDING INDUSTRY EXPERTS website and email newsletters. (Why didn’t I think of this?!?)

Wedding Industry Expert logo
Suffice it to say I was beyond honored to be welcomed to the 2012 International Panel alongside such notables as Saundra Hadley, Lindsay Pitt, Kelly McWilliams, Bernadette Coveney Smith and numerous additional international planners and designers!

In a mere few short months the site is blossoming and recent additions include panels comprised of photographers, invitation designers, and more!

For a sampling of the original questions posed to our panel (the wedding planners and designers) just click the links below… Happy reading!

REPORT #1: Why did you become a Wedding Event Planner or Wedding Designer?

REPORT #2: What advice would you give someone thinking about becoming a Wedding Planner or Wedding Designer?

REPORT #3: Before you built your reputation as a leading Wedding Planner or Designer, how did …?

REPORT #4: When you first started your business, if you could have done one thing differently, what would it have been?

REPORT #5: What is the name of your business and why did you choose it? Do you have any advice for people trying to …?

REPORT #6: What type of people make the best Wedding Event Planners?

REPORT #7: What is the worst thing that has happened at a wedding and how did you deal with it?

REPORT #8: What do you do to prepare for a first meeting with a client?

REPORT #9: In your professional life, what are you most proud of?

REPORT #10: What is the most unexpected thing that has happened on the day of a client’s wedding?

Don’t miss upcoming reports! SUBSCRIBE to WEDDING INDUSTRY EXPERTS!

To learn more about the how Elisa is differentiated from other Wedding Planners and Coordinators, please click on over to HIRE ME for additional information.

Where NOT to Skimp: Key Wedding Elements

wedding rings

3 Wedding Things You Don’t Want to Skimp On

(Me:) What?  Only three things?  So unfair: I’m a wedding planner! – we know that EVERYTHING is important!   But, if you insist… I suppose I could narrow a few dozen things down to a few key elements.   And, it would take barely a breath for me me to rattle off a list; however, I’d prefer to share some ideas and experiences instead – because as we like to say: no two weddings are alike.

DIY wedding flowers

http://weddingfavorsunlimited.net

As founder and primary planner for my company, I have experienced hundreds of weddings and worked with such a wide array of couples that it’s difficult to even cast a client profile.   Nonetheless, I have noticed a few commonalities that I can share:

DIY Wedding (Type 1): Couples who have a very strict or tight budget need to watch expenses and will certainly benefit from help of a planner to advise them early on.  Of course you can save money by doing some things yourself, just be realistic about what is possible and what will send you over-the-edge.  I encourage these couples to invest in a seasoned planner / coordinator that can advise them and assist them the day of the wedding.  Don’t skimp on the venue, because food and built-in amenities (linens, interior space for contingency, staff, etc.) have tremendous value, and can make or break the entire day.  Don’t skimp on the photography because things such as limited hours (partial coverage), inexperience – which often times translates into timing issues on the wedding day, and inadequate or poor quality images & editing are not worth the expense.  Summary: Hire a planner to help you and for advice making wise budget decisions; secure a good venue to accommodate your guests comfortably and provide most necessities; hire the best qualified photographer you can afford.

An investment in experience is far wiser than savings gambled on inexperience.

Young & Fabulous (Type 2): Couples who enjoy the luxury of a larger budget have countless options and rarely skimp on anything.  They are able to plan an event with all the trimmings – spectacular décor, an amazing venue, the elaborate wedding cake, etc. However, even these couples eventually reach a point where they need to rein in costs.  For them, my advice is:  Be the best hosts you can be.  Don’t skimp on your bridal party – offer to pay for their accommodations, hair and make-up, and offset the costs of their attire.   Don’t skimp in any area that jeopardizes your guests’ comfort – anticipate their experience and make sure they are not too hot or too cold, or too far from one place to another.  Lastly, don’t skimp on taking care of your vendors – that’s an investment that will pay off in spades!   Summary:  If you have the money, invest it throughout.  The level of style and grace should be perfectly matched, and result in a great experience for all.    second wedding-beach wedding

Second Weddings and Blended Families (Type 3):  Almost without exception our second wedding clients are at least in their mid-thirties and beyond.  They are less inclined to host over-the-top events, or invest a lot in décor, and the guest lists tend to be less than one hundred.  Their priorities often center on quality, and we encourage them to splurge on Food and Beverage, Photography and/or Videography, Entertainment (wanting guests of all ages to have fun).   Summary: Set the tone for the wedding with a less traditional venue where guests can enjoy quality time and a lovely meal together; hire a great photographer to capture all the fun and memories; add an interactive element or unique entertainment to keep everyone amused and in the moment.

(c) 2012 E. Delgardio

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